You may not think you need a professional to do your headshot but I’m going to tell you why investing in a professional high quality headshot is a worthy investment in yourself and your brand. I would bet that you can come up with a 100 reasons why you don’t want to have your headshot done, I get it, no one likes to be photographed but it doesn’t have to be a bad experience! Hiring a professional who knows what they are doing is the key to a great shot and a great experience. Looking natural, good lighting, genuine expressions are so important to a great headshot and a professional should be able to help guide you through the process.
A professional and experienced headshot photographer can provide you with wardrobe advice, location advice, hair and makeup advice and really bring out the best “you”. Sure, iPhones are getting really good but there is no replacement for understanding good light, how to position the subject, or bringing out the best in someones personality. A good photographer knows how to do retouching so you still look like you. I believe people should take advantage of the retouching, a good retoucher can fix flyaway hairs, blemishes, teeth whiten, smoothen out skin or even take off 10 lbs! I believe though a responsible headshot photographer should bring out the very best in the person they are photographing. Just because we can make you look like George Clooney or Cindy Crawford, doesn’t mean we should. We all want those wrinkles gone but let’s be honest, we earned those lines. If you are a 45 year old professional woman, don’t take your lines totally away. First of all, it doesn’t look natural, secondly, own those lines, you earned them (we will just soften them a bit) !
A professional photographer should ask you what your industry specialty is and professional goals are. The photography session should be in line with meeting your particular goals. It doesn’t make sense if you are a fishing guide to get a head shot with a coat and tie but if you are fishing guide that also works in land conservation who meets with corporate donors, you might find a happy medium with a jacket and no tie. Did you know that the color you wear can say to a potential customer “I’m powerful” or “I’m approachable” , color has a direct subliminal affect on the viewer. These little nuances can make a big difference in how you are perceived. I have an international banking client who wanted to make their executives seem more approachable and not so much the “bad guys”, I suggested soft blue tones in the ties for their executives vs. power ties like reds and bold stripes. Having a degree in psychology has come in handy in some of these little tricks and subliminal messages you can convey through wardrobe selection.
So what are the top 7 reasons to hire a professional to do your headshot?
A professional headshot is truly priceless. It is your brand and your first line of introduction, make it a quality one. To inquire about a professional headshot session, contact us , I would love to help make the process easy and enjoyable as well as provide you with an image you will be proud to show.
If you are interested tips to prepare for your headshot, check out this post.